Every day hundreds of thousands of Britons put their coffee cup into a recycling bin. They’re wrong – those cups aren’t recyclable, and the UK throws away 2.5bn of them a year. It must stop, writes Hugh Fearnley-Whittingstall. One chilly morning last March – exactly the sort of morning when a warming cafe latte could seem appealing – I took to the streets of London in a double-decker bus adorned with 10,000 empty takeaway coffee cups. It might have looked like a piece of dodgy conceptual art, but it was actually designed to illustrate the vast volume of takeout cups we throw away daily in the UK.
My bus didn’t represent all of them, though – 10,000 is the number of cups the UK gets through in just two minutes. That adds up to a huge number of used cups – more than seven million a day, or 2.5 billion a year. The sorry truth is, next to none of them are recycled – and the even sorrier fact is that no-one’s taking responsibility for that, least of all the big coffee retailers who have created this takeout trash mountain.
Most consumers wrongly assume that paper cups are a “green” choice. It’s an assumption coffee companies are happy not to challenge. They know differently, but they’re keeping that to themselves. They’re not going to tell conscientious consumers that putting a used coffee cup in a recycling bin is pointless. But it is. The takeout cups that are the stock-in-trade of High Street coffee giants such as Starbucks, Caffe Nero and Costa are currently almost impossible to recycle. To make these cups waterproof, the card is fused with polyethylene, a material that cannot be separated out again in a standard recycling mill.
What’s more, the cups are not even made from recycled material in the first place – the way they are designed means one thin seam of card inside the cup comes into contact with the hot drink, so they have to be made from virgin paper pulp. And of course, they have very brief lives – just the time it takes to down a macchiato. The millions of coffee cups we use every day are, in effect, virgin materials with a single use, thrown almost immediately into the bin – a horrendous waste, with a hefty carbon footprint.
These poly-lined cups are, technically, capable of being recycled – a fact that enables coffee companies to describe them as “recyclable”. However, the reality is this is only possible in a highly specialised recycling facility – of which there are only two in the UK. One of these sites has never actually dealt with a single paper cup – the other has processed a very tiny number. In every meaningful sense, conventional paper coffee cups are not recyclable in Britain.
There is nothing, of course, on the average takeout cup to let you know this. Some cups even sport the little Mobius-loop symbol – the three arrows in a triangle – which communicates a pleasant whiff of eco-friendliness to the hard-pushed coffee consumer. But this symbol is not necessarily an indication that the object can be easily recycled. If you go to the websites of the big coffee brands, you’d be forgiven for thinking they’ve got sustainability completely covered. But their claims are about as substantial as the froth on a poorly made cappuccino.
On the Costa website, for example, under the misleading headline “great taste without the waste”, the company has the sheer brass neck to describe its cups as “eco-friendly” – perhaps the least accurate use of the term I’ve ever heard. By way of justification, Costa explains that the card for its cups comes from sustainable wood pulp, before claiming that said cups “are recyclable in a number of locations across the UK”. The number of locations, as I’ve said, is two – max. And Costa sends less than 1% of its cups for this treatment.
Starbucks, meanwhile, is uselessly vague. “We’re working on a solution to the challenges of paper cup waste,” it says, before adding reassuringly that “paper cups make up a small proportion of the waste produced in our stores”. That’s a statement that means little without hard figures – though it does suggest they are being ridiculously wasteful in other ways too.
These are just a couple of the companies keeping the UK awash with discarded coffee cups – there are, of course, many more. All of them are silently passing the responsibility for recycling cups on to their customers without fessing up to the fact that it is an all but impossible task.
What’s the alternative to eco-unfriendly cups? Reusable ones are an option and Starbucks does offer customers a small incentive to choose these. But that incentive should be substantially increased and adopted by all the major coffee chains – reusable cups are not currently making any kind of dent in the problem. A change in coffee cup design is the second obvious answer. And the frustrating fact is that a recyclable paper coffee cup already exists. I visited inventor Martin Myerscough who demonstrated his version of the takeout cup which can be made from recycled paper and recycled after use in standard paper recycling facilities.
Starbucks have announced that they are interested in testing out these new cups – but why aren’t other coffee retailers snapping at his heels for the blueprint? When I challenged some of these retailers on camera, they earnestly expressed their commitment to “look into” the cup waste problem. That’s not the same as doing something about it. If we’re to see genuine progress, not just kneejerk PR responses, these companies need to feel the heat from the only people who can actually hurt them – that’s you, the coffee-drinking public.
Consumer pressure can make change happen very quickly. If enough people make a noise, these companies will have no choice but to step up and start dealing with their woeful waste issue.
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